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Japan · Shopping, Classifieds & Parcels
Rakuten
Rakuten Ichiba is Japan's largest online shopping mall, with thousands of shops, one Rakuten ID and a points program that rewards frequent shoppers.
What it helps with
- Buying from thousands of Japanese stores onlineRakuten Ichiba gathers independent shops and brands selling food, electronics and household items.
- Collecting points across servicesRakuten Points from shopping can be used on Rakuten Travel, Rakuten Pay and in partner stores.
- Regional food and giftsMany prefectures’ specialities are sold directly by local producers.
About Rakuten
Rakuten Ichiba is a marketplace where independent shops sell their goods under one roof, covering electronics, fashion, food, home goods and more. Purchases earn Rakuten Points, which can be spent on later orders and in other Rakuten services, and the Rakuten Card is closely tied to the points system. Delivery depends on each shop.
Key Features
- Many Shops in One Place: Compare products and prices from many separate shops with a single Rakuten ID.
- Points Program: Earn Rakuten Points on purchases and use them as payment.
- Reviews: Read buyer reviews and shop ratings before ordering.
- Sales Events: Large sale events with coupons and point boosts run several times a year.
How to Get Started
- Open the Rakuten Ichiba site or app and create a Rakuten ID.
- Search by product name or browse categories, and check the shop's shipping terms.
- Add items to the cart and enter a delivery address in Japan.
- Pay by credit card or another method and track the order.
Before you use it
- Limits: Most shops deliver only to addresses in Japan; overseas buyers need a forwarding service.
- Good to know: The site is mainly in Japanese, and each shop sets its own shipping, returns and payment options.
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Frequently Asked Questions
- Does Rakuten work with a foreign bank card in Japan?
- Not reliably - a foreign card may be declined. Check the notice above, or plan to use a local payment method.
- Is Rakuten available in English?
- Not officially - the interface is mainly in the local language.
- Do I need a local phone number to use Rakuten?
- No, an international phone number generally works for Rakuten.
- Do I need local ID or residency for Rakuten?
- No, Rakuten doesn't require local ID or residency for visitors.
- Where can I use Rakuten?
- iOS · Android · Web
- How much does Rakuten cost?
- Free to shop; delivery fees by store, Rakuten Points earned on purchases
