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China · Shopping, Classifieds & Parcels
Tmall
Alibaba's business-to-consumer marketplace focused on official brand stores, offering more brand authenticity guarantees than Taobao's small-seller model.
What it helps with
- Buying from official brand stores in ChinaTmall hosts official flagship stores of brands, so products come from the brand or authorised sellers.
- Getting invoices and warrantyStores on Tmall issue invoices and follow Tmall’s after-sales rules, useful for electronics and appliances.
- Paying with a foreign card through AlipayTmall uses the Taobao account and Alipay, so a foreign card linked to Alipay pays for orders.
About Tmall
Tmall (天猫) is Alibaba's platform for official brand and retailer stores, distinguishing itself from the small-seller-dominated Taobao marketplace by requiring businesses to meet certain qualifications, resulting in stronger authenticity guarantees for branded goods.
Key Features
- Official Brand Stores: Products sold directly by verified brands and authorized retailers.
- Tmall Global: A dedicated cross-border section for imported international products.
- Quality Guarantees: Stronger return and authenticity policies compared to Taobao's individual-seller model.
- Major Shopping Festivals: Home of China's biggest shopping event, the 11.11 (Singles' Day) sale.
How to Get Started
- Download the Tmall app or access it through Taobao, and create an account.
- Search or browse official brand stores for the products you need.
- Add items to your cart, choose a delivery address, and pay via Alipay.
- Track your order and use Tmall's return policy if needed.
Before you use it
- Fees: Foreign-card payments through Alipay above ¥200 carry a 3% fee.
- Limits: Foreign cards linked to Alipay do not work for Tmall International (天猫国际) cross-border items.
Foreign card OK
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Frequently Asked Questions
- Does Tmall work with a foreign bank card in China?
- Yes - Tmall accepts foreign-issued cards in China.
- Is Tmall available in English?
- Not officially - the interface is mainly in the local language.
- Do I need a local phone number to use Tmall?
- No, an international phone number generally works for Tmall.
- Do I need local ID or residency for Tmall?
- No, Tmall doesn't require local ID or residency for visitors.
- Where can I use Tmall?
- iOS · Android · Web
- How much does Tmall cost?
- Free to use; prices set by brand stores, shipping within China usually included