Azerbaijan · Shopping, Classifieds & Parcels

Birmarket (formerly Umico)

Birmarket is Azerbaijan's largest online marketplace, called Umico until July 2025: electronics, appliances, beauty and home goods with courier delivery or pickup points.

What it helps with

Shopping online in AzerbaijanOne marketplace for electronics, appliances and home goods.
Pickup instead of courierMore than 850 pickup points across the country.
Using an old Umico accountAccounts, orders and bonuses moved to Birmarket.

About Birmarket:

Umico was renamed Birmarket on 1 July 2025 when it joined the Bir digital ecosystem of PASHA Holding. The Umico app updates to Birmarket, and accounts, order history and bonus programmes carry over. Orders are delivered by courier or to more than 850 pickup points across the country, and many products can be paid in instalments of up to 24 months.

Key Features:

Catalogue: Electronics, appliances, beauty, personal care and home goods.
Delivery: Courier to the door or more than 850 pickup points.
Instalments: Up to 24 months, plus instant credit at checkout.
Bonuses: Ecosystem bonus programmes carried over from Umico.

How to Get Started:

Install Birmarket, or update the Umico app, and sign in.
Search for a product and compare sellers.
Choose courier delivery or a pickup point and the payment method.
Track the order in the app until it arrives.

Before you use it

Good to know: umico.az now leads to birmarket.az, and your Umico login works there.
Payment: Instalments of up to 24 months are offered on many products.

Frequently Asked Questions

Does Birmarket (formerly Umico) work with a foreign bank card in Azerbaijan?: Not reliably - a foreign card may be declined. Check the notice above, or plan to use a local payment method.
Is Birmarket (formerly Umico) available in English?: Not officially - the interface is mainly in the local language.
Do I need a local phone number to use Birmarket (formerly Umico)?: No, an international phone number generally works for Birmarket (formerly Umico).
Do I need local ID or residency for Birmarket (formerly Umico)?: No, Birmarket (formerly Umico) doesn't require local ID or residency for visitors.
Where can I use Birmarket (formerly Umico)?: iOS · Android · Web
How much does Birmarket (formerly Umico) cost?: Product prices by seller; delivery cost shown at checkout